I had a theory; actually, more of an invention. I wanted to explain the history of the word cheesy. I wondered if it could have originated from the smile-inducing practice of portrait photographers who ask their subjects to say, "Cheese!" in the absence of genuine happiness. So cheesy grew to become synonymous with fabricated emotion, questionable quality, artificially manufactured moments.
Unfortunately, the real meaning is just shabby or cheap, inferior in quality. It pretty much undermines the whole motivation behind the etymology search. M-W gave me no explanation of the history, but I think I'm giving up. If you discover something more, please let me know.
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